Graphic Designers share passion yet challenged by geometry

AIGA Jacksonville [AIGA] hosted its third annual Business Roundtable tonight at Dagher Printing [DP]. Panelists Paul Figura of Paul Figura Photography [PF], Mary Harvey of Agency ala Carte [ALA] and Carl Smith of nGenWorks [NGW] shared impassioned stories about their companies and careers while designers, photographers and other creatives sat on the edge of their seats. The 5 panelists were moderated by Mary Fisher of Mary Fisher Design [MFD], who invited audience questions and participation.

The soapboxes were flyin' when Harvey, Smith and Figura engaged in heated debate over the value of talent and how to treat a client. Although these top creative minds shared some wonderful anecdotes, it would have been nice if the other 2 panelists, a CPA (what's her name again?) and Attorney with the cool glasses, were able to contribute more of their facts and figures.

The event was by and large a big success for AIGA. However, it was billed as a Business Roundtable[RT]. Most spectators saw the table as an elongated quadrilateral with 4 corners at 90 degree angles [RT]. Even my 4 year old can tell the difference between Roundtable and a Rectangle. Designer's may rule the roost when it comes to concepts and colors.

Shapes and numbers, not so much.